About us

" Style is a way of saying who you are without having to speak"  ~Rachel Zoe~


My name is Yecenia, but everyone calls me “Yeci” born & raised in NewJersey. I've always considered myself to be a shop a Holic. Shopping, getting dressed & feeling pretty always brings me joy! I enjoy helping my friends pick out outfits when asked. This is why I decided to start PRETTY OBSESSED. Shopping is my passion & I want to share this passion I have with you. 


Pretty obsessed is a brand made out of passion. I want you all to feel beautiful when wearing these pieces I've picked. 

I LOVE hearing from you. E-mails, DMs, IG  posts of you wearing our clothes truly makes my day. 


Founder and Owner- 

Yecenia Irizarry